Product Design
Motion & Storytelling
UX Strategy
Publicis Sapient • Enterprise Product UX • 2025–2026
Designing a companion security experience that helps millions of customers understand, activate, and trust complex protection tools.
Verizon Protect is a mobile security platform serving over one million monthly users across iOS and Android. I contributed to product strategy, UX flows, feature design, motion storytelling, and design-system evolution as part of an enterprise-scale refresh focused on increasing feature activation, improving clarity, and positioning the app as a central "companion" to Verizon Mobile Protect.
The work supported a 2026 launch vision centered on customer confidence, engagement, and long-term value.
My Role
Senior UX/UI & Product Designer embedded within a cross-functional enterprise team
Contributed to product strategy, UX flows, feature design, and system documentation
Partnered closely with Product, UX Research, Engineering, and Design Leadership
Presented work to client stakeholders and incorporated feedback across reviews
Created motion assets using Jitter for internal and customer-facing storytelling
The Challenge
The product grew through initiatives, leading to fragmented experiences and inconsistent features.
High awareness but low completion on critical flows
Security features that users found valuable but difficult to activate
An onboarding experience that failed to clearly communicate value
Worked with Product to define experience direction and April 2026 launch goals
Observed usability testing with UX Research and integrated findings into design iterations
Partnered hands-on with Engineering during grooming, QA, and handoff
Presented UX strategies and system updates to client stakeholders
Competitive analysis and performance audits revealed a strong, growing user base — but meaningful drop-offs at critical moments in the experience.
1.13M
Monthly Active Users
Designing security experiences at enterprise scale across iOS and Android platforms with 61% YoY growth.
30M
VMP Subscriber Base
Supporting VMP's ecosystem with companion security features and personalized recommendations.
UX flows and feature design focused on helping users understand, activate, and trust Protect’s security capabilities across both low-friction entry points and core in-app experiences. The work prioritized clarity of system behavior, decision-making moments, and progressive disclosure—moving beyond surface-level UI updates to address real usability and adoption challenges.
Interactive Entry & Education
The App Clip introduced users to online and identity security through short, interactive quizzes—designed to feel approachable and educational rather than intimidating. Inspired by learning-first patterns (e.g., Duolingo), the experience adapts based on user state, supporting seamless return paths for existing users while minimizing friction for first-time entry.
System Logic & Activation Strategy
These flows map the decision logic and dependencies required to safely activate security features while preserving user trust and minimizing friction.
Unified Feature Exploration
As part of Protect’s April product refresh, I contributed to the UX design of a new Online Security feature that unified Wi-Fi monitoring, VPN protection, and safe browsing into a single, cohesive experience.
The challenge was to consolidate multiple protection tools — each with different mental models and activation states — into a single experience.The goal was to make protection feel understandable, trustworthy, and easy to act on without overwhelming users.
I focused on early-stage UX exploration, including feature framing, flow logic, and decision-making paths that helped users understand when protection was active, what was happening in the background, and how to take action when needed.
Work included problem definition, flow mapping, and system-level UX decisions in close collaboration with Product, Engineering, and Research. Visuals have been intentionally generalized to preserve confidentiality.
This work helped establish a clearer mental model for how multiple security tools work together, reducing cognitive load and improving user confidence in the product’s protective state.
I authored documentation for updated design-system components in support of a large-scale product refresh. The work focused on clarifying component usage, interaction patterns, and edge cases to help feature teams ship consistently and confidently across platforms.
I partnered closely with Verizon Design Unity, Visual Designs team, and Design Leadership to validate component behaviors, edge cases, and implementation constraints, ensuring the system could support both current feature work and future expansion.
Documentation emphasized clarity, flexibility, and real-world application, reducing ambiguity during handoff and enabling teams to move faster without sacrificing quality or consistency.
To support Protect’s seasonal product updates and internal alignment, I created motion-based storytelling assets that translated complex security features into clear, engaging narratives.
The focus was functional motion — using pacing, hierarchy, and transitions to communicate feature value, interaction patterns, and product evolution more effectively than static screens alone.
In partnership with the design team, I storyboarded and produced a feature showcase video using Jitter, designing each sequence to reinforce visual hierarchy, demonstrate interactions, and highlight moments of user value without overwhelming the viewer.
These assets were used across internal presentations and external-facing contexts, enabling consistent communication of product updates while reinforcing Protect’s evolving visual language.
Press Release: https://www.verizon.com/about/news/verizon-says-we-got-you-cybersecurity-awareness-month
Motion showcase
Functional motion communicating system behavior, feature value, and product evolution.
Motion storyboard frames
Designed to clarify protection status and reinforce user trust through intentional transitions.
The work supported a strategic product evolution positioning Verizon Protect as a unified security companion — enabling clearer feature discovery, stronger activation flows, and a more cohesive system foundation for future initiatives.
Over 1.13M total monthly users across iOS and Android
Platform-specific insights that unlocked targeted UX improvements
Improved understanding of feature-level friction points
Stronger internal alignment through documentation and motion storytelling
Enterprise UX success depends as much on performance analysis as visual craft
Platform-specific behavior must guide design decisions
Clear documentation is a product in itself
/Back
hello@designbyfrancisco.com
Senior Product Designer · New York
© 2026 Francisco Vivar · All rights reserved