Brand & Visual Design
Retail • Lifestyle • Sports
Visual design for Google, Bloomingdale’s, west elm, and MLB, from campaigns and e-commerce to stadium-scale graphics.
Where the craft comes from
Brand and visual work across retail, lifestyle, and sports. Much of it predates my move into product design, and it’s where I built the foundation I still use every day: visual systems, hierarchy, and storytelling. I also worked on set and with photo art directors and retouchers, learning how lighting, styling, and direction shape an image.
- BrandsGoogle, Bloomingdale’s, west elm, MLB
- RoleVisual and digital designer across brand, marketing, and editorial
- ScopeCampaigns, photo shoots, e-commerce, email, presentations, environmental graphics
- Worked withCreative and photo art directors, retouchers, marketing, editorial, production
Distinctive work, on brand, on deadline.
- Fast-moving campaigns, seasonal drops, and global events
- Strong creative expression without breaking brand standards
- Every piece had to work across channels
Across scales
Google Marketing Live
Modular presentation frameworks for Google Marketing Live’s AI-focused initiatives, built for consistent storytelling, regional flexibility, and fast iteration.
MLB All-Star and Postseason
Environmental graphics for stadiums, citywide installations, and on-site collateral, balancing visual impact with real fabrication constraints.
Email as a product surface
Modular lifecycle and campaign frameworks for retail brands, applying UX principles so every email stayed consistent, responsive, and easy to act on.
Consistent at every scale
High-visibility work across retail and sports, with repeatable visual patterns that held up across every channel.
- Strong visual systems matter as much as strong concepts
- Consistency builds trust at scale
- Visual clarity is the foundation of good user experience
- Image and motion principles carry into product work, like the feature showcase I produced for Verizon