Art Direction
Global Brands
Brand &
Visual Direction
Google • Bloomingdale’s • West Elm • MLB
Visual & Digital Design across retail, lifestyle, and global sports brands
Overview
A curated selection of brand and visual direction work created across fashion, retail, and global sports brands. This work focused on translating brand identity into scalable digital expressions across campaigns, e-commerce, and content platforms.
While much of this work predates my transition into product design, it established a foundation in visual systems, hierarchy, and storytelling that continues to inform my UX and UI practice.
My Role
Visual & digital designer supporting brand, marketing, and editorial initiatives
Led visual execution across campaigns, e-commerce, and content platforms
Partnered with creative directors, marketers, and production teams
Translated brand guidelines into scalable digital assets and systems
The Challenge
Each brand required balancing strong creative expression with consistency at scale — across fast-moving campaigns, seasonal drops, and high-visibility global events.
The challenge was delivering visually distinctive work while adhering to brand standards, tight timelines, and cross-channel requirements.
Collaboration
Partnered cross-functionally to translate brand strategy into scalable visual systems across marketing, content, and operations.
Creative Directors
Brand & Marketing teams
Editorial & Content teams
Production & Operations
Brand & Visual Direction Across Scales
My process emphasized clarity, hierarchy, and brand expression—designing assets that scaled across digital surfaces while staying cohesive.
Outcome
Delivered high-visibility brand assets across retail and global sports platforms
Supported campaigns reaching millions of users
Established repeatable visual patterns that scaled across channels
Impact
Improved visual consistency across fast-moving campaigns
Increased efficiency for marketing and content teams
Reinforced brand trust through clear, cohesive digital storytelling
What I learned
Strong visual systems are as important as strong concepts
Consistency builds trust at scale
Visual clarity is foundational to good user experience
